OBJECTIVE

Delaware North’s sportservice division was invited to bid on a contract for food & beverage and catering services for the brand new Lexington Center, home to the iconic Rupp Arena. This expansion would feature extensive convention space, and a fully reimagined concessions approach.

APPROACH

The exterior packaging was designed to mimic the architecture of the expansion, featuring an acrylic slipcase wrapped in a soft touch blue stock, with diecut windows. The binder itself is very minimal and white, revealing the headline “Building the Future” when removed from it’s case. The University of Kentucky blue is used as an accent throughout.

CLIENT

Delaware North