I am Loader!
RentMi is a platform-based construction equipment sharing company. Think Airbnb — but for the construction industry. The co-founders have been in the industry for several years and noticed a need for a secure and credible platform to connect renters and rentees. They were looking for a visual identity for their brand, as well as an app design that made it simple for renters to locate equipment, with a clean, easy to navigate interface.
The brand I created for them is simple and straightforward. The arrow path in the shape of an “r” symbolizes the two-way p2p rental process. We decided to go with a bright green as the primary brand color, used in various tones to create a clean monochromatic look. The app features an intuitive interface that makes it simple to find listings in your area and book in just a few clicks.
RentMi