Delaware North hosts a food & beverage summit every year, which gives associates the opportunity to interact with international vendors and product suppliers. They were looking for a fun way to hold employees accountable for visiting with a certain number of vendors, to stimulate networking at the event.
We developed Passport, an app that every Delaware North associate could download on their smartphone and use throughout their experience at the trade show. Each user has a blank passport page, and as they move through the event, they can use their camera to scan QR codes at each booth they visit, to add a stamp to their passport and import contact information from a representative of that company. After the event, associates were asked to meet and share their experience with their colleagues, and how they will utilize these contacts to build the business.
FourthIdea
Delaware North