OBJECTIVE

Delaware North’s parks and resorts division was invited to bid on a contract for interpretive bus tours at Glacier National Park in Montana. The tours would be first of their kind, connecting the nearby town of Whitefish to the park, which was significant for Delaware North as they operate The Lodge at Whitefish Lake.

APPROACH

The cover was focused on the natural splendor of the region, using a pin graphic to represent the various stops on the tour. A pink and green palette was inspired by the surreal Montana sunsets and the lush green areas of the park. A contemporary western font and a graphic illustrated map gave the proposal an eclectic feel, with a clean, airy layout focused on stunning photography.

CLIENT

Delaware North