OBJECTIVE

FourthIdea was looking for an updated site to showcase our capabilities and portfolio for prospective clients. We needed something that elevated our small shop, and demonstrated the process that went into each and every project we churned out. The team wanted something that was easy to navigate and maintain, that let the work do the talking.

APPROACH

This site features behind-the-scenes photography of our team in process — closeups of sketching, studio lighting, all the things that make the magic happen. To give the site an organic handmade feel, even the loading icon demonstrates this process. The homepage features full screen hero images and a bold concealed navigation, directing the user to the different pages of the site, while telling a story.

AGENCY

FourthIdea