OBJECTIVE

The Allentown Association was ready to give their First Friday gallery walk a much needed identity refresh. They were looking for something contemporary and iconic.

APPROACH

I suggested we shorten the previously long-winded logotype from “Allentown First Friday Gallery Walk” to “Allentown First Friday”. To even further simplify the mark, I chose to use “1F” to visually represent what people most commonly refer to the event as – “First Friday”. There are multiple color variations of the logo, allowing for different applications, including a multicolor pride version of the logo.

CLIENT

Allentown Association